Oil Can Henry's

We are absolutely convinced that consistent advertising and marketing programs are critical to the success of any business.

Oil Can Henry’s franchisees benefit from a carefully planned and nurtured marketing strategy that helps them build their business by raising awareness among our target audience and convincing consumers to select Oil Can Henry’s as their quick lube of choice.

Each year, all franchisees receive a Marketing Overview, which outlines company positioning, marketing objectives and strategic marketing and advertising programs.

Franchisees also receive access to a wide variety of programs and materials to help them effectively market their centers, including system-wide promotions, television advertisements, radio advertisements, artwork for newspaper and direct mail, point-of-purchase materials, artwork for corporate identity items (such as business cards) and brochures. These programs and materials are produced under the auspices of the Marketing Fund, which is funded by contributions from all franchisees and company-operated service centers.

The Marketing Fund also pays for mystery shopper visits and other programs that help franchisees increase the efficiency and profitability of their centers.

Cooperative advertising programs have been established with suppliers to maximize the effectiveness of our advertising dollars.